by Solange Lopes | Sep 26, 2017 | Career
“Your brand is what people say when you’re not in the room” – Jeff Bezos, CEO and founder of Amazon.
When we think of brands, we often think of big names like Pepsi, Coca Cola, or Amazon. We think of what distinguishes these big companies from their competitors, and makes us as consumers choose one over the others? In the same way, as professionals and job-seekers, there are elements of our personal branding that makes companies pick us over others?
Branding isn’t just for products or big-name organizations such as the Starbucks of this world. It’s the combination of tangible and intangible traits that make some products distinctive. It’s also the unique blend of characteristics defining who you are, what makes you unique, and what value you bring to the table of your career.
Recently, we’ve heard a lot about personal branding. What we seldom think about is how our own personal brands can help boost our career success. Most of us are not always proactive about building our career brand. However, when we don’t define our own career brands, others tend to do it for us.

If you’re not sure what your personal and career brand is, here are 7 questions you can start asking yourself to better understand what sets you apart and what value you add to any situation:
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What problems do you solve?
To understand the value you bring to the table, you must first realize what problems you solve. In other words, you must be a solution to distinguish yourself. Are you good at solving tech-related problems? Is your talent in writing outstanding reports? This is more than just understanding your strengths. It’s about pinpointing specific problems you can solve for your organization or business.
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What are you great at that others find difficult?
One definite way that you can set yourself apart is to harness a unique skill that others may not possess. If you’re the only one who knows how to code out of a pool of 100 applicants for a position for which coding knowledge is required, then you have an advantage. This advantage is part of your personal brand.
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How do you help people?
Building a strong personal and career brand is also about being a leader. One of the pre-requisites of effective leadership is service. Every time you’re able to help others in your team or organization, your value increases and your brand is strengthened.
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Why do you want to help people/solve problems?
Identifying your “why” is a crucial part of establishing your personal and career brand. The more definite your “why”, the stronger your brand. Are you striving in your career for a particular cause? What motivates you to excel and be your best? Understanding this and reminding yourself of this can go a long way towards building a strong career brand.
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What life experiences do you bring to the table?
You are not just your job! You also bring to the table a host of various experiences that make you WHO you are! It’s the uniqueness of your experiences that also help you distinguish yourself and set yourself apart. No two people have the same life experiences, and what you have gone through has taught you invaluable insight and knowledge.
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How do you make a difference in the world?
In order to establish a strong career brand, you must see yourself as making a difference in the world. Your contributions, service and experience are impacting your co-workers, team, organization and the world at large.
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What would you do all day long if you had the time and money?
One surefire way to build your career brand is to build it around the things you love doing and are talented at. Ask yourself the question and those activities you come up with constitute your competitive advantage and are a crucial part of your career brand.
What other questions would you add to this list?
To Your Success,
The Corporate Sister.
by Solange Lopes | Sep 25, 2017 | Career

Workwear: Sweater Shirt- Photo credit: loft.com
Our Workwear feature presents various pieces of work-appropriate attire at different price ranges and sizes.
This Workwear pick is perfect to skirt by at work and after-hours! This striped pull on sweater shirt from Loft will be your new favorite this Fall! It’s easy to wear, flattering and boldly lined to. Even better, it’s 40% off at Loft.
In a similar style, this striped wrap skirt is also perfect for your 9-to-5. I also love this shimmer flare number, also from Loft.
What pieces of workwear would you like us to feature? Email us at corporate@thecorporatesister.com!
This post contains affiliate links and The Corporate Sister may earn commissions for purchases through links in this post. Thank you!
To Your Success,
The Corporate Sis.
by Solange Lopes | Sep 22, 2017 | Career
Welcome to our weekly career, entrepreneurship, lifestyle and fashion news roundup! Think of it as your online watercooler/work gossip station/coffee break spot for now…Want to add anything to our list? Email us at corporate@thecorporatesister.com!
- Are you a new grad? The Daily Muse lists 10 companies with tons of opportunities for new grads;
- Miss the summer? Glassdoor lists 11 companies with offices on the beach;
- Did you know there’s a “blue-collar Linked In”? Linked In shares how its founder advises to succeed without a Bachelor’s degree;
- Looking for books for your Fall reading list? Here are the 6 best business books of 2017;
- Black Enterprise explains the power of Black Girl Magic quantified by a Nielsen study;
- Ellevate Network shares the millennial’s guide to spending (and saving);
- Buffer shares 19 tools for creating social media images, videos and GIFs in minutes;
- Inc. reveals that Walmart wants to deliver groceries straight to your fridge (even if you’re not home);
- Black Enterprise writes about these sisters who launched a way for women to buy tires and auto services without getting ripped off;
- Ellevate Network teaches us to shift our minds from procrastination to action;
- Trying to decipher the business casual rules at work? Check out Corporette‘s new guide to business casual workwear for women;
- Bake at 350 shares 10 cookies and dessert recipes to try this Fall;
- Learn to become a more conscious parent by reading my review of Dr. Shefali Tsabari’s “The Awakened Family”.
Cheers to the weekend!
The Corporate Sis.
by Solange Lopes | Sep 21, 2017 | Career

Workwear: Desta Sheath Dress – Photo credit: www.bloomingdales.com
Our Workwear feature presents various pieces of work-appropriate attire at different price ranges and sizes.
There are few dress silhouettes that are more professional-looking than the classic sheath dress. I particularly love this Desta Sheath dress from Bloomingdale’s. The angled short sleeves and the cheerful color make a modern statement on this otherwise classic number.
In a similar style, this Theory stretch wool sheath dress is perfect for Fall.
What pieces of workwear would you like us to feature? Email us at corporate@thecorporatesister.com!
This post contains affiliate links and The Corporate Sister may earn commissions for purchases through links in this post. Thank you!
To Your Success,
The Corporate Sis.
by Solange Lopes | Sep 21, 2017 | Working Mom & Woman Tips |

The Awakened Family by Shefali Tsabari
There are few books that have made me think about my family history and the way I parent my children more than “The Awakened Family” by Dr. Shefali Tsabari. As a working mom of two, it’s so easy to get wrapped in the busyness of every day and avoid consciously thinking about parenting. Although there’s so much advice out there around the “right” way to be a parent, how to discipline our children, what to do and not to do, there’s no set formula for raising balanced, fulfilled kids.
The truth is, when it comes to parenting, many of us learn as we go. As much as we may like to pretend we know what we’re doing, most of us face, at some point or another of our parenting journey, the ultimate question: “Am I doing this right?”
The premise of “The Awakened Family” is that as conscious parents, we must focus on ushering our children into their destiny and allowing them to be their own persons, rather than seeking to impose our own will and desires on our kids. Dr. Tsabari encourages us to distinguish between the parenting habits we’ve acquired from our culture, experience or social conditioning while growing up, and parenting that actually helps our children be more of who they are.

I’m a world citizen born and raised in Senegal (West Africa) with African and European influences, who now resides in America and is married to a Cape Verdian man. Quite the cultural melting pot! If you now add to the mix kids born in America in a household that speaks Wolof, Creole, French and English, plus the mainstream Spanish because: Despacito and the need to get your hair pressed pin straight, we’re in International Land!
That’s also what Dr. Tsabari talks about in her book, as she recounts her own experience as an Indian woman who studied and later settled in the US. Faced with the impact of her own culture on her understanding and interpretation of life and parenting, she made the conscious decision, with the support of her parents, to stop allowing external influences from her upbringing and prior experiences to determine her destiny and how she raises her child.
In the same way, she advises us as parents to take a good hard look at how our own upbringing, cultural values and generational traditions, are standing in the way of our being able to parent consciously. We often repeat the same parenting patterns we’ve seen in our childhood, forgetting (or denying) some (or all) of the damaging effects these may have had on us. This is not to diminish the precious cultural values we’ve received in any way. Rather, it is to awaken us to the fact that each child is different, and must be raised as a way to enhance their strengths and qualities, rather than reject what may not agree with what we’ve been taught or exposed to.
Similarly, we also often allow outside circumstances and the weight of our personal lives and experiences, to affect the way we relate to our kids. We forget that we tend to project onto them our feelings and beliefs, without taking into account that they are their own people with their own dreams, destinies, tastes and preferences. Instead, we may unknowingly impose our worldview on them under the premise of absolute parental authority.
Reading Dr. Tsabari’s books, I was reminded of all those times when I repeated some of the parenting patterns I experienced as a child. While these were certainly valuable, they may not apply to the human beings I am given the privilege and responsibility to raise. Instead of looking at them as individual personalities in-forming, I may at times have projected onto them my own behaviors, thoughts, patterns, and wishes.
How many times do we stop and ask ourselves if the way we raise our children is for their greater good? How many times do we stop and collaborate with them to better understand them, rather than constantly telling them what to do? And how often do we stop and consider that their misbehaving and rebelling may actually be calls to pay attention to who they are, rather than who we want them to be? Most importantly, how often do we question ourselves as parents, and try to grow first before casting judgment on our children?
In her book, Dr. Tsabari explores our need to better understand ourselves and be more in touch with who we are as parents first. Children can very easily catch up on our vibes, even when we pretend to be someone we’re not. As such, we must first master ourselves, independently of the influences that may have shaped us. It’s only then that we can mirror to our children the values we try so hard to instill in them, but often fail to do so because they don’t see us living what we preach.
All in all, this book has changed the way I look at parenting, especially as a multicultural woman. I highly recommend it to all parents and anyone else looking to be more conscious of the way they parent.
What other books would you recommend?
To Your Success,
The Corporate Sis.