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Have you ever stood at the door of an incredible opportunity, and wanted nothing less than to run the other way? How many times have you anticipated with dread the possibility that you may actually win? Have you ever feared actually making it, rather than failing at it? That strange feeling in the pit of your stomach, that peculiar mix of joy and dread, is actually the fear of success so many women experience, especially in a professional context.

Fear of success for women  is actually a theory developed by Matina Horner, as part of her graduate dissertation back in 1968. In her study and dissertation at the  more than 30 years ago, Dr. Horner asked asked an audience of college students to respond to a scenario-based case in which a male, represented by “John”, or a female, represented by “Anne”, is at their medical class’s top. As a result of the negative responses by students to “Anne” being at the top of her medical class, the research concluded women experience a fear of success. As such, females anticipate negative repercussions for succeeding or even participating in male domains.  

What Dr. Horner also discovered is the more women’s ability increases, the more their fear of success increases. This in turn negatively impacts their ability to compete with their male counterparts. Fear of success was also found to be correlated with women’s progress in school, where they tend to switch more “traditionally feminine” domains. It was also tied to society’s attitudes in general.

Fear of success can manifest in various ways, including procrastination, avoidance, low self-esteem, intimidation, fear of speaking up, among others. Many women will deliberately lower or hinder their own performance in order to avoid success. There are many reasons for this, from the fear of being cast out and rejected, to the torture of not belonging and losing social and emotional support, especially as nurturers. This also explains why despite the rising number of educated women, the representation of women at higher professional levels is still limited.

This fear of success in women is costing us valuable resources, innovation, and advances that remain buried in the unproductive soil of negative societal pressure. Beyond the most visible economic and financial argument, is also that of the personal limitations and even decay, imposed by restrictive gender roles that are frankly no longer aligned or adapted to our modern society, if they ever were.

In many cases, what is construed as being a fear of failure really hides a terrifying fear of success for working women. One we must first understand in order to deconstruct and challenge in the professional, personal and social contexts. One we must learn to honestly diagnose in ourselves and others, in order to limit and eventually stop its destructive consequences for all of society. It’s a challenge that must be undertaken on a personal and communal level, at the academic level, in professional organizations and teams, all the way to the highest governmental spheres, if we want women’s potential not to remain untapped for much longer.


The Corporate Sis.