Have you ever used a SWOT analysis in the business you serve, or in your own business?
If you have, you may know it as a powerful tool of business evaluation, whereby an organization evaluates its strengths, weaknesses, opportunities and threats (SWOT). However, you may not have used it for your own purposes in your career or business.
One particularly powerful exercise I encourage my audiences of working women and mothers to perform during corporate trainings consist in conducting their own personal SWOT analysis. Whether I’m speaking to career women or women entrepreneurs, the results are always astounding and rich in knowledge at the individual and collective level. This is especially powerful for women as our strengths, weaknesses, opportunities and threats tend to differ from our male counterparts’, which have served as the standard for quite some time.
One of the reasons why the SWOT analysis is such a powerful tool, for businesses and individuals alike, is that it forces us to conduct a periodic self-assessment. Most importantly, it urges us to question and challenge the status quo, and re-assess where we stand in our work and lives. Research shows we should re-assess our lives and hence careers every 7 years, as our circumstances, mindsets, and entire beings change. Unfortunately, too few of us realize this need for re-calibrating, especially as working women and mothers buried in unending to-do’s and commitments.
This is where the personal SWOT analysis can help:
- What strengths do you possess, natural and acquired?
This is the number one question I ask of most women who attend my trainings. It’s a seemingly simple, but oh how loaded and even triggering question for so many working women. As we have been socialized to value more male-oriented qualities, such as assertiveness, domination, or stubbornness, many, if not most of us, have forgotten to recognize and tap into our own strengths. For the sake of breaking the glass ceilings and concrete walls in our careers, many have silently abdicated our own power in favor of more recognized and celebrated success values.
However, what we’re coming to realize is that the values brought on by women in the workplace, such as effective crisis management, consensus-building, innovation, creativity, and so many others, are just as, if not more effective than those brought on by their male counterparts. As a matter of fact, an increasing amount of research is clearly demonstrating that the presence of women on boards and in the management of companies, boosts their profits and sustainability in the long run.
Valuing and assessing your strengths as a working woman is the ultimate competitive advantage, for yourself and the organizations you serve. These are natural as well as acquired strengths from experience, education and/or other mediums. Not only do these set us apart, and So let me ask you again: What are your strengths as a working woman and mother?
- What are areas of weaknesses and do you need to improve on these?
We all weaknesses. These are not just areas of improvement, as often deemed in a politically correct tone. They are actual areas where we do not thrive as well, and that do not put us in a position of advantage in our careers or lives. It’s important to be brutally honest about our weaknesses, not just in an attempt to improve or correct them, but also and most importantly to clearly recognize what is NOT in our zones of genius.
How many of us have been prompted to get into careers and work that did not correspond to who we are? Actually, how many of us are now in careers that cater to our weaknesses as opposed to our strengths? Yes, many of us may not have had a say in the matter. However, as we grow and evolve, it becomes crucial to really understand where we’re not at an advantage, so we can focus on our strengths as we work to improve our weaknesses. In other words, increased self-awareness helps us avoid majoring in minors.
- What are the opportunities you can currently take advantage of?
One of the main obstacles in the way of many, if not most working women and moms, is lack of opportunity. However, much of this lack is also fueled by the fact that we’re not always aware of what these opportunities are. Yes, very often, they are hidden from us. Other times, we could not recognize them if they were right in front of us.
It could be as simple as the opportunity to volunteer for an assignment at work, or as complex as starting a business in one of our areas of genius. However, not taking the time and making the effort for conscious self-awareness can make us blind to what is for us.
- What are threats surrounding you?
Lastly, as in business, many threats also surround us in our work and life. These can range from threats to the industries or businesses we serve, to impediments to our time, effort and energy. Stopping to assess the obstacles and barriers on our path does not just help us avoid these, as many of them, such as the advent of artificial intelligence replacing certain jobs, for instance, are unavoidable.
Being aware of threats in our work and life also help us in developing the mindsets, skills, and tools to better adapt to and grow through change, even if adverse. These are ultimately the mindsets, skills and tools that will stay with us, and positively impact others as well.
Overall, while the SWOT analysis is just a tool, the real power we have as individuals, particularly working women and moms, is that of self-awareness. Yet, as powerful as it is, it requires the willingness, discipline and focus to make it a regular practice. Only then can we truly thrive in the complete fullness of who we are…
When was the last time you conducted your own SWOT analysis?
Take care,
The Corporate Sister.
